Pinch’s Chilaquiles

The branding for Pinch’s Chilaquiles, a fast-food restaurant specializing in chilaquiles, was designed to be bold, fun, and full of personality—just like its flavors.

The visual identity embraces a modern yet playful aesthetic, featuring vibrant colors, dynamic typography, and a distinctive logo that captures the essence of Mexican street food with a contemporary twist.

Every element was carefully crafted to create an engaging and memorable brand experience, ensuring a strong presence across digital platforms and in-store design. This project highlights the fusion of creativity and strategy to bring a fresh, exciting identity to the fast-food scene.