Hey! Atlanta

The marketing strategy and creative concept for Hey Atlanta, an internet television channel for Latinos in Atlanta, were developed to capture the vibrant essence of the Hispanic community.

A dynamic and engaging brand identity was crafted, combining bold visuals, a lively color palette, and modern typography to reflect the energy and diversity of its audience.

The marketing approach focused on creating a strong digital presence, leveraging social media, eye-catching content, and strategic messaging to connect with viewers. This project showcases the ability to merge creativity and strategy to build a compelling and culturally relevant media brand.